Pre-Packed Picnic Ideas For Restaurants This Summer!
It’s picnic season! Time to take advantage of the fine weather and add an outdoor eating option to your delivery/take-out menu.
Though parks and public spaces are re-opening, some restaurant customers may still feel hesitant about indoor dining in the aftermath of the pandemic. Why not consider adding a deluxe outdoor picnic option for them to grab and go? Eating al fresco is such a treat but not everyone wants to take the time to pack a gourmet lunch.
Find our essential picnic take-out tips below:
Presentation
Make sure-to pack it cute! Gingham printed napkins and wax paper and wooden disposable cutlery tied in twine all add to an authentic aesthetic picnic experience. Try to be as environmentally friendly (your customers will be eating in the great outdoors after all) by using glass and cardboard rather than plastic or styrofoam containers.
Offer
Part of the appeal of a picnic is in the sheer selection of different bites to choose from, it can’t be just a simple sandwich and potato chips. Try some of these creative combinations:
A mix of olives, cheese and meats with a bottle of wine and a great baguette
A bbq lovers feast of ribs, potato salad and macaroni and cheese
A rainbow mix of different sushi rolls, salads and sides
A mini grazing table in a box full of fruit nuts, cheese, crackers, dips and meats
A chilled Italian indulgence of cold pasta, caesar salad, olive tapenade, bread and dessert
Price
Consider how much this might be for an individual to put together from the grocery store. Don’t underprice your picnic! The thrill and convenience is enough to get people to pay a bit more on the premium side.
Marketing
Use all the marketing tools at your disposal to promote your picnic offer - Social media posts, email marketing and add it to your website. Take the time to get good promo photos by bringing the meal outside and set it up on a nice blanket on the grass.
If you have an A-Board or outdoor poster sites, get an attractive, on-brand poster designed to catch the eyes of potential customers walking by.
You can also purchase a large picnic basket for the interior of your venue and leave it at the front door with flyers.