Awesome Autumn Restaurant Marketing Ideas

September 22nd marks the first day of Autumn and with it comes an emotional shift for your customers. “Cosiness” is the name of the game as your guests seek warm and comforting fall flavours and spaces. Here are our top Autumn marketing ideas to tempt your guests in.

Run A Contest

Perk up those who are mourning the end of summer sun with a social media contest. Ask them to get creative by designing a fall themed cocktail or dessert, submit their favourite fall flavours or share their best autumn selfies in front of your establishment. Make sure the prize is something to really generate excitement, perhaps a year of free coffee, dinner and tons of wine for 4 guests or a massive gift basket of seasonal goodies.

Hot Drinks

The pumpkin spice latte is here to stay! Regardless of your feelings about it, this classic autumn drink is a firm favourite for many of your guests and a staple of the season. Add it to your hot drinks menu, alongside other fall flavours such as maple pecan, cinnamon, gingerbread and chai. You can find tons of recipe ideas of Pinterest. White chocolate pumpkin chai anyone? 🙋‍♀️

Dress Your Space

Create a cosy feel inside your venue with the addition of candles, bouquets of dried flowers in oranges and reds, artful arrangements of branches and dried cranberries and of course, pumpkins. There are so many ways to add tasteful autumn touches to your space without coming across as tacky.

Bring In Fall Flavours

Pumpkin spice is not the only season staple, there are so many exciting flavours to bring into your dishes. Think local and seasonal and create warming dishes to delight your guests. Squash, carrots, parsnips, leeks, apples, nuts, dried fruit, lamb, oysters and fresh fish such as haddock and monkfish are some of our top tastes.

Two recipes we recently came across sounded particularly exciting for autumn - roast butternut squash ravioli with hazelnut honey butter (link to recipe here) and this fall harvest salad with pumpkin dressing.

Get Cosy On Social

Pepper your social media feeds with all things cosy. Post videos and snaps of steaming cups of coffee and cakes, warming dishes, topped hot drinks with marshmallows and whipping cream, flickering candles and fall table arrangements & decor. Your followers love to see new fresh content that changes with the seasons and will respond a lot more enthusiastically to something that feels very relevant to their current moods. ( Need a little help with Instagram? Grab our Ultimate Guide To Instagram For Restaurants HERE )